The food is not the only thing you need to worry about expiring.
That’s right, let’s talk about something that can be genuinely detrimental to your business if it expires- your business domain name and your business website URL.
Your domain name is a critical piece of your brand. As it is also time-sensitive, you must keep track of it from registration information, account login, and the main point of contact.
Through this article, we hope to educate business owners about domain expiration so that you may be prepared with all things necessary to renew and keep your website up on the internet.
So, let’s get down to business.
Table of Contents
- 1 The Domain Expiration Cycle
- 2 Why Does It Matter?
- 3 To Keep the Traffic Consistent
- 4 To Keep the Value of SEO
- 5 Not to Get Impersonated
- 6 How to Prevent a Domain Name From Expiring
- 7 Final Verdict
The Domain Expiration Cycle
The domain expiration cycle varies by top-level domains. Some TLDs require the domain to be renewed before expiration. While some TLDs have a grace period after the domain expires.
For example, with .AE domain registration, you can purchase the domain for a minimum of one year and a maximum of five years.
Let’s get into more detail.
Most web hosting companies send you an automated email reminding you of your domain renewal before it expires so that you can renew your domain on time and continue to use the domain.
If you don’t renew your domain name on time, some domain registrars give you a grace period of 30 days so that you can renew your domain in this period without an extra fee.
If you don’t renew your domain in this 30 days grace period, you still haven’t lost your domain. Some registrars give you another 30 days to renew your domain. This period is called registrar hold status. But you will have to pay a redemption fee to get your domain back during this period.
When your domain name enters the registrar hold status, your registrar will start auctioning off your domain. But if someone bids on your domain and buys it, he will have to wait 30 days to own the domain name. And if you renew your domain name, you can get it back. But if you didn’t renew your domain, the highest bidder will own your domain name after the 30 days ends.
If you don’t renew your domain and no one purchases it in the auction, it will be placed on a pending status to be deleted. Then your domain name will be released for general registration.
Why Does It Matter?
If you don’t need your domain anymore, you might wonder, why does it matter if it expires?
It’s important to realize that almost all domain names will be registered again when they expire. This is because people usually search through lists of expiring domain names and register that might be worth something. As a result, millions of expiring domains are immediately re-registered every year.
Even if you no longer need the domain name, how would you feel if someone registered it and used it for something unappealing? What if people you know still visit your old website and are surprised by the content they find?
Sometimes, it might not matter, but it’s essential to consider it before letting a domain expire.
Here are some of the reasons why you need to keep your domain name:
To Keep the Traffic Consistent
Not everyone notices your business name has changed. In this case, your old website address will still exist in many places. For example:
- Online listings you haven’t updated.
- People’s bookmarks.
- Pinterest pins.
- Links in articles, blog posts, or press mentions on other websites.
When people click these old links, they end up with a “404 Page Not Found” error. And you probably dont want that.
Make sure they are redirected to your new website so that you won’t lose your potential customers who are trying to find you.
To Keep the Value of SEO
Because you developed an online presence using your old domain with lots of effort, you don’t want to lose its value. You have backlinks from different websites that help you to rank better on search engines. The SEO value is lost if the domain is lost, so all of your hard work.
Redirecting or forwarding your old domain name is not that hard and passes on the google authority of the old domain name.
Not to Get Impersonated
Many businesses buy expired domains. If an evil company finds out that your website has a load of SEO value, they may choose to repurpose that domain. For example, they can set up a website impersonating the business to create random and weird blog posts to sell backlinks. And the old domain owner can do nothing about it because they don’t have control of that domain anymore.
It will be a much better experience if you redirect your old domain to the real business’s new website.
How to Prevent a Domain Name From Expiring
It’s crucial to understand that domain registration is always temporary. So no matter who you are, you need to pay renewals after a specific time.
Here are some essential things you can do to avoid domain expiration.
Turn On a Reminder for Renewal
When you purchase a domain, you can pay a fee for different periods. For example, you can pay a maximum fee for ten years. However, suppose if you purchase a domain for five years. After those five years go by, it is unlikely that you will remember to renew your domain name.
So it’s better to switch on your renewal email notifications and keep your email address updated.
A better and safer way to prevent your domain from expiring is to set your account to auto-renew. It means when your domain is about to expire, your registrar will automatically charge the renewal fee from your account, and your website won’t be in jeopardy of disruption.
If you enable auto-renew in your account, check your billing information. If your credit card expires or you replace it, your renewal payment will be rejected.
Register Your Domains With a Single Registrar
If you have multiple domain names, it can be a challenging task to keep track of all of them.
A great way to ensure that none expire is to register all your domain names to one registrar and one account. This way, you can maintain your domain names in a single place and will be in one safe place, connected to the same credit card.
If you don’t have all your domains in a single place, you can quickly and safely transfer them to AEserver by following our guide:
Click here: How to Transfer a Domain to New Registrar?
AEserver offers the domain transfer price the same as registering a new domain but with one year additional on top of the remaining months of your transferred domain.
Take Advantage of Grace Periods
For some reason, if you fall behind and your domain name expires, don’t worry. All is not lost. You can always re-buy your domain after expiry during the grace period.
But with some registrars, you may have to pay additional fees if you let your domain expiration date pass, but you must know that it’s much cheaper to pay a redemption fee than a rebrand.
If you would like assistance with anything outlined here, or if you are ready to take your business to the next level and want a new website to show off to the world, we are here to help.
Since 2008, AEserver has helped businesses and organizations transition smoothly from other web companies. In addition, they could provide you with the professional assistance in obtaining your domain name if you purchase it through a third party.
Let’s get started today—transform your business dreams into a reality with the help of AEserver UAE-based hosting.