Ever since people learned how to trade, marketing has been in place. Marketing is about connecting with your audience at the right place and time. With the rise of the digital world, you can connect with your audience easily on the Internet through digital marketing.
Dubai operates in a highly competitive environment with a significant increase in new businesses daily. Deploying the best marketing strategies for making your products and services more visible to the audience is essential. With the emergence of Google and social networking platforms, digital marketing services for small and medium companies in the UAE have become much more important.
But what exactly is digital marketing? Let’s discuss this topic in detail along with the top benefits.
Table of Contents
- 1 What Is Digital Marketing?
- 2 Digital Marketing in UAE
- 3 Social Media Marketing
- 4 Email Campaigns
- 5 PPC Advertising
- 6 SEO Marketing
- 7 Top Benefits of Digital Marketing in the UAE
- 8 Are You Ready to Start?
What Is Digital Marketing?
Digital marketing contains all the marketing strategies that are used on the Internet. These include mediums such as search engines, emails, social media, websites etc., that can be used to connect with current and potential customers.
Unlike traditional marketing methods, digital marketing helps you reach a wider audience and targets who are most likely to buy your products and services. It is more cost-effective than traditional marketing. Additionally, it allows you to measure success and make marketing changes per your requirements.
The key to successful marketing is connecting with the target audience in the right place and at the right time. In this era – when screen-time of consumers is high – the best place to meet them is on the Internet. Businesses around the world are taking advantage of this reality. They are using effective digital marketing strategies to ensure their marketing efforts are more likely to reach consumers and, in turn, lead to significant benefits.
Digital Marketing in UAE
You can use the Internet to reach customers worldwide; you can also use digital marketing for a specific region/state like the one we are going to discuss- UAE.
Most people like the local touch in their business. By targeting the campaigns in the UAE marketplace, you can show your business to UAE residents. A great way to start a local business in the UAE is to buy a .ae domain name for your business website.
You can also target social media, email campaigns, PPC and SEO in the UAE. Let’s take a look at how:
Social Media Marketing
Social media marketing is one of the effective marketing strategies because this is the platform where your audience hangs out the most. Modern consumers like to stay connected with businesses on platforms like Facebook, Twitter, Instagram etc.
Business owners have a misconception that they think they don’t need social media accounts if they have a website. Some of them think that having a social media account can be enough.
Both the opinions are wrong. For a strong presence, you should need both- a website of your own brand and an active social media account.
In essence, social media marketing is the way to get more traffic without investing money.
Email marketing campaigns allow you to interact with your customers in the UAE directly.
To begin with email marketing, you will need domain name email hosting for your business. Because a professional email will gain users’ trust, And if you make the right move, they might come back for more.
You can create an email list that enables you to send promotional content to your potential customers. This may include discount codes, sale alerts, new product or service drops and more.
PPC, short for Pay Per Click, is online advertising. Unlike other advertising, with PPC, you only pay when someone clicks your ads. PPC ads are usually displayed at the top of the SERP. You can see them when you perform searches on Google or other search engines.
When creating a PPC ad campaign, you can choose which search terms you want to trigger your ads. Then you can decide how much you’re willing to pay for each click.
As search engines show paid ads, it also shows unpaid results, called organic results.
Search engines like Google use complex algorithms to decide which pages should rank highest in the organic results. The higher a page ranks, the more visitors it’s likely to receive. To help your page rank higher, you can use SEO (Search Engine Optimisation).
SEO is one of the most time-taking and complex forms of digital marketing. But you can get ahead of the pack by reading our guide.
Top Benefits of Digital Marketing in the UAE
Digital Marketing Is Cost-Effective
You can estimate your return on investment with the help of digital marketing. With other marketing methods, You have no idea how many customers you can make. In digital marketing, you can measure everything.
It Expands the Customer Base
Businesses can target more customers using SEO and SMO in digital marketing. UAE has over 8 million smartphone users, and the internet penetration is close to 100%. So imagine the power of digital technology that can help you reach many customers quickly.
Getting Customer Feedback Is Easy
With the help of social media platforms like Facebook, Instagram, Twitter, Linkedin etc., you can easily and cost-effectively take customer feedback.
It Enhances Your Brand Image
With digital marketing, your business can be more accessible and recognized among consumers.
The best way to build a positive brand image is to market on social media platforms. So if your potential customers know about your brand through social media feeds, targeting them is easy.
To enhance customer loyalty, marketers should communicate with customers systematically and consistently.
Achieve Quantifiable Results
This is one of the outstanding benefits of digital marketing. You can track the results of marketing campaigns. You can learn whether a strategy delivers the expected results and assists your business growth.
It Boosts Your Return on Investment (ROI)
This is the clear advantage of digital marketing as it offers a higher return on investment. With digital marketing, you can easily measure how your customers respond to your offerings. It can help get conversions by focusing on people who are likely to use your services and products. Higher conversion means a higher return on your investment.
It Helps SMEs
Digital marketing helps small and medium businesses to reach their target audience, who have a presence across different social media platforms. It allows SMEs to create their place in the market.
It Maintains Your Validity
To stay in the spotlight, you must research your competition and potential markets. It can be done for you by an expert digital marketer. Before starting your campaign, they conduct extensive research and maintain current trends to assure quantifiable results.
Are You Ready to Start?
Digital marketing is crucial for building a successful business. Whether it is about improving sales or growing your brand, there are no limits to it. By understanding what’s coming ahead in the digital world, you can take advantage of it and future-proof your business.
If you are interested in getting the advantage of digital marketing, you can subscribe to AEserver’s marketing program. We provide digital marketing in UAE and internationally. Our team will help you increase organic results with Instagram growth, SEO, Web design and Email marketing.